ResourceBlog Article: New U.S. Sales Numbers: Books (including e-Books and Audio Books) During April, 2010;

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Thursday, 17th June 2010

New U.S. Sales Numbers: Books (including e-Books and Audio Books) During April, 2010;

New April, 2010 sales numbers from the Association of American Publishers (AAP).

From the Report:

Book sales tracked by the Association of American Publishers (AAP) for the month of April increased by 24.8% percent in April to $629.8 million and were up by 11.8 percent for the year through April.

The Adult Hardcover category was up 49.2% percent in April compared to last year with sales of $142.9 million; sales through April are up by 16.2% percent. Adult Paperback sales increased 19.6 percent for the month ($128.2 million) and increased by 19.4 percent for the year. Adult Mass Market sales decreased 17.7 percent for April with sales totaling $49.1 million; sales were down by 6.3 percent through April. Hardcover Children’s/YA sales declined 11.2 percent for the month with sales of $40.5 million; sales through April are down by 30.2 percent. Children’s/YA Paperback sales decreased 0.8 percent in April with sales totaling $39.9 million; sales fell 6.1 percent through April.

Audio Book sales posted an increase of 18.6 percent in April with sales totaling $11.7 million; sales through April are up by 15.6 percent. Downloaded Audio Books increased 32.1 percent at sales of $6 million; the category was also up 30.8 percent through April.

E-book sales jumped up 127.4 percent for the month ($27.4 million), reflecting an increase of 217.3 percent for the year-to-date.

E-book sales in April rose 127.9%, to $27.4 million, at the 13 publishers who supply results to the AAP’s monthly sales report. The increase was the slowest in the year, but for the four month period e-book sales from reporting publishers were up 217.3% to $117.8 million compared to the same period in 2010. Any industry members expecting e-book sales to grow on a month-by-month basis have been disappointed so far this year. E-book sales have fallen every month since January, largely due to the cyclical nature of the overall book business.

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