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Thursday, 3rd June 2010

New From Pew Internet: The State of Online Video Report; 70% of Adult Net Users Have Used Net to View or Download Video

by Kristen Purcell

From the Summary:

Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

* Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey
* Educational videos, rising in viewership from 22% to 38% of adult internet users
* Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users
* Political videos, rising in viewership from 15% to 30% of adult internet users

On the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

Access the Complete Report (HTML, Searchable) ||| Complete Report (PDF) ||| Survey Questions

Source: Pew Internet and American Life

Views: 5656




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