ResourceBlog Article: New Report from Pew Internet: Reputation Management and Social Media

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Wednesday, 26th May 2010

New Report from Pew Internet: Reputation Management and Social Media

Title: Reputation Management and Social Media

by: Mary Madden and Aaron Smith

From the Overview:

More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.

[Snip]

“Search engines and social media sites now play a central role in building one’s identity online,” said Mary Madden, Senior Research Specialist and lead author of the report, “Many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.”

1) Access the Complete Report (HTML) Online
It's also searchable.

2) PDF Version (47 pages)

3) Access the Survey Questions

Source: Pew Internet and American Life Project

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