ResourceBlog Article: New from AAP: Book Sales Increase During March; eBook Sales Up 250% For the Year

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Monday, 24th May 2010

New from AAP: Book Sales Increase During March; eBook Sales Up 250% For the Year

From an Association of American Publishers (AAP) Announcement:

Book sales tracked by the Association of American Publishers (AAP) for the month of March increased by 16.6 percent at $458.2 million and were up by 8.0 percent for the year.

The Adult Hardcover category was up by 15.1 percent in March with sales of $92.0 million; year-to-date sales were up by 3.7 percent. Adult Paperback sales increased 38.2 percent for the month ($123.2 million) and went up by 23.5 percent for the year. The Adult Mass Market category decreased 18.1 percent for March with sales totaling $53.6 million; sales were also down by 6.6 percent year-to-date. The Children’s/YA Hardcover category declined 12.3 percent for the month with sales of $45.4 million, and sales for year-to-date were down by 35.2 percent. The Children’s/YA Paperback category increased by 6.1 percent in March with sales totaling $47.0 million; sales fell 8.5 percent for the year.

Audio Book sales posted an increase of 8.6 percent in March with sales totaling $9.8 million; sales for the whole year were up by 14.7 percent. Downloaded Audio Books increased 29.3 percent at sales of $6.2 million; the category was also up 32.5 percent year-to-date. [Our Emphasis] E-book sales jumped up 184.8 percent for the month ($28.5 million), reflecting an increase of 251.9 percent for the year. Religious Books were up 7.0 percent for the month with sales totaling $49.5 million; sales were down by 3.5 percent for the year.

The complete announcement available here also includes sales numbers for university press, higher ed, and K-12 materials.

Source: American Association of Publishers

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