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Sunday, 23rd May 2010

Survey: Did You Use a Google Search the Last Time You Looked for Health Care Information?

From an iHealthBeat Summary:

Forty-six percent of women report using a Google search the last time they needed information on a health care issue, compared with 28% of men, according to a new survey from Capstrat and Public Policy Polling.

Sixty-three percent of women said they believed health information found through a Google search was reliable, compared with 53% of men.

Thirteen percent of women and 11% of men said they turned to an online forum the last time they needed information on a health topic.


From a Report Summary:

After asking where people turn to for health information, the poll asked which sources they trust. Health advocacy groups emerged as a particularly trusted source of online health information: 71 percent judged Web content of such groups “somewhat reliable” or “extremely reliable,”considerably higher than the 59 percent who felt that way about organic Google searches.

[Cut]


Other notable findings:

+ 32 percent of African Americans cited Google as the most influence source for health decisions, compared to only 15 percent of Hispanics who found Google influential

+ 63 percent of women considered Google reliable on health, compared to 53 percent of men

+ 53 percent of respondents ages 30 to 45 found online forums to be reliable, compared to only 37 percent of respondents ages 46 to 65

+ 65 percent found a phone conversation with a nurse to be somewhat or extremely reliable

Source: Capstrat and Public Policy Polling

Note: It is not clear if the term "Google" literally means Google or is a term to represent all web search engines.

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