The purpose of a national library symbol is to increase public awareness of libraries through widespread use of a standardized symbol on library directional signs and promotional materials. The symbol is designed primarily for use on exterior library signs appearing on streets, highways, campuses, and buildings; but it can also be used by individual libraries on newsletters, posters, booklists, library cards, bookmarks, letterhead, and other promotional materials. . . .
The symbol triggers instant recognition of a library through a graphic representation that people instantly associate with 1ibraries--the book and reader. It does not (underlined) attempt to capture the essence of the modern library or represent the range of its resources. In the task force's opinion. this would be impossible to do in a clean. easily recognized image. Once the public is cued to the presence of a library by the basic symbol, additional symbols, signs, and promotional materials can be used to further educate users about the full range of library resources.
While the new "computer terminal" logo is certainly and new and neat it does NOT replace the 1982 logo. In other words the original logo REMAINS the official logo of ALA.
From the very bottom of the fact sheet:
Please note that this 2009 laptop version is not a replacement of the National Library Symbol. Any and all references to a National Library Symbol do still mean the 1982 logo with the book. The laptop image is meant to reflect the use of technology in libraries as outlined in the Libraries Connect Communities 3: Public Library Funding & Technology Access Study 2008-2009 but nothing more. Please do not hesitate to contact the ALA Library with any further questions.
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