Wednesday, 12th May 2010
New Mobile Resource: ConsumerReports Mobile Now Available on Your Phone; App in the Works
Consumers Union, the owner and provider of Consumer Reports (aka "I can't make a purchase with out it" resource) is now online with a mobile version of their service. A perfect use for mobile to have CR's data with you as you visit different stores and make your final decision.
From the Announcement (includes a video):
You can view tested models listed in order of overall score, and then drill down for the detailed scores on those of particular interest. Or you can search for the model that interests you, then pull back to see it in context with its competitors within the category.
The mobile site also has a compare feature that allows side-by-side comparison of up to three competing products for performance and price. That's something you can't currently do for most Ratings on ConsumerReports.org, though the functionality is scheduled to be added to this website later in the year.
You can access the mobile site either by entering ConsumerReports.org and being automatically redirected or by simply entering http://m.consumerreports.org.
So what does mobile access to Consumer Reports cost:
+ If you have a ConsumerReports.org subscription, there is NO additional charge to access the mobile web site.
+ If you don't have a subscription to ConsumerReports.org you can get access to the mobile service for $.99/24 hours or $4.99 for 30 days. You'll be billed by your wireless provider.
Finally, without a subscription of any kind you can still visit themobile site or ConsumerReports.org.
You won't be able to access Ratings or use the compare feature but, like subscribers, you'll be able to get feature information on individual models, read our expert buying advice, and view Consumer Reports videos.
We also were able to read the Consumer's News section without a subscription.
And what about a mobile app? Of course!
We also plan to unveil a Ratings mobile app in the near future that will provide additional functionality not found on the mobile website. It will require its own subscription, even for those who already subscribe to either ConsumerReports.org or the new mobile website.
Finally, the mobile site allows you to see what products others using the site were recently looking at. We also were able to access this feature without an account.
Source: Consumer Reports