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Saturday, 8th May 2010

Automated Consumer Video Vendor Begins Testing Library Market

By vendor we're thinking of a company that uses the web, physical location, and hi-tech machine to rent DVD's to the public.

From The Arizona Republic:

It seems like they're everywhere: grocery stores, gas stations and pharmacies.

Add one more location to the mix: library.

Redbox, the company that offers the latest DVD rentals via kiosks, recently set up shop at the Northwest Regional Library, 16089 N. Bullard Ave., Surprise, AZ.

Redbox operates nearly 25,000 kiosks in the U.S. at places such as Walmart and Walgreens stores and select McDonald's. But it's the first time the company is trying out its product at public libraries.

Northwest Regional, a Maricopa County library, is one of 10 library test markets in the country chosen to "determine the viability of providing DVDs in this manner," library district spokesman Nelson Mitchell said.

So, What's In It for the Library?

The library district will receive 3 percent of pre-tax revenue from the rental service, money that will be put back into library operations, Mitchell said. The revenue amount is unclear but likely will be "minuscule," he said.

It's a six month test.

More in the Complete Article

Source: The Arizona Republic


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