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Wednesday, 14th April 2010

Final Twitter Post of the Day: Very Interesting Twitter Usage Stats Released

Yesterday, we posted a number of user stats and info about a bit.ly, a service many people use to shorten their Twitter tweets and other URLs. For example, this past Monday (April 2, 2010) was the highest traffic day in bit.ly history. Over 147m clicks on bit.ly links.

Today, Twitter released some stats (many made available to the public for the first time) at Twitter's "Chirp" Developer Conference taking place today and tomorrow in San Francisco. Want to watch? All of the presentations are being streamed here.

Twitter Statistics (via Business Insider):

+ Love those Twitter Apps: 75% of Twitter traffic is outside Twitter.com

+ Twitter Search: 600 Million Searches of Twitter Per Day (About 19 BILLION/Month)

+ 106 Million Registered Users/180 Million Unique Visitors

+ 300 New Registered Users Each Day

+ 3 BILLION Requests Per Day

+ 55 Million Tweets Per Day

+ A NY Times Story Gets Tweeted Every 4 Seconds (via O'Reilly)

+ Company Currently Has 175 Employees, Up From About 40 Last Year

Danny Sullivan at Search Engine Land has more including numbers to compare Twitter searches to the numbers Google, Bing, and Yahoo deliver. The article continues with several caveats about the search numbers including a bit of tech stuff like API calls and Twitter clients and search (specifically, TweetDeck and Seesmic).

One Quote From the SEL Article:

The growth is continuing. I also spoke with Twitter’s director of search Doug Cook, who said at times, queries per day reach 750 million — and he expects Twitter to have a 1 billion searches some time next month. Cook also said that Google Reader is another noticeable contributor to the overall query figures.

Note: If you have an interest in social networking and/or Twitter and/or search make sure to read Danny's article. He's an A+ writer all of the time but this one deserves a special shout out. It's clear, interesting and will be understood by experts, people with an interest but new to the topic, and those who just hit the search button 100% of the time but for whatever reason come across an article about a product they use. Kudos D.S.

Source: Business Insider; Twitter; Search Engine Land


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