Google has made its first ever UK acquisition, buying mobile visual search startup Plink for an undisclosed sum.
The acquisition follows chief executive Eric Schmidt's statement that Google is aiming to acquire at least one company each month – as well as recruit more staff – as it expands the company post-recession.
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Plink's first product was PlinkArt, a visual recognition app for mobile that analyses pictures of well-known artworks and paintings and identifies them.
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The two founders will work on Google Goggles, the search giant's visual search project.
In Their Words (via Plink Blog):
Plink makes visual search engines that let you find out more about something just by taking a photo of it. Our first product, PlinkArt, enables you to identify paintings and artworks with just a snap from your phone’s camera. Once recognized, you can read information on the artwork and artist, share your favourite pieces with friends or even order a print to hang on your wall.
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