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Friday, 9th April 2010

Statistics: US Internet Population Diversifies

Although the report where the following numbers come from a report for emarketers, the numbers are charts might be useful to you and/or those you work with.

From eMarketer:

Change is happening within the US Internet population on many levels. The average age of Internet users is rising in tandem with that of the general population, for example, and racial and ethnic characteristics are more closely mirroring those in the offline population.

eMarketer predicts that in 2010, 221 million people in the US will be online, about 71% of the total population. Their numbers will continue to grow, reaching 250 million in 2014—more than 77% of the population.

The summary also contains two charts:

1) U.S. Internet Users and Penetration, 2008-2014

2) U.S. Internet User Penetration, by Race/Ethnicity, 2008-2014

Access the Summary and Charts

Source: eMarketer


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