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Friday, 9th April 2010

Distributiuon of Health Data via Twitter and Other Social Nets

From the iHealthBeat Summary:

A study published in the April issue of the American Journal of Infection Control found that Twitter and other social networking tools could spread misinformation about health and medicine, Healthcare IT News reports.

The Study

Researchers from Columbia University and MixedInk analyzed 52,153 Twitter status updates, or "tweets," mentioning antibiotics between March 13, 2009 and July 21, 2009. They categorized each tweet into one of 11 groups and then randomly selected 1,000 tweets from the complete list. The researchers then looked at the cases of misunderstanding or abuse by conducting searches combining "antibiotic(s)" with several other words.

The top three most common categories for the tweets were:

* General use;
* Advice and information; and
* Side effects/negative reactions.

The researchers found that only about 700 of the more than 52,000 tweets fell into the "misunderstanding and/or misuse" category. However, they said that such misinformation could be spread easily and quickly through Twitter.

The summary continues with additional facts and recommendations.

If you would like to learn more about the study and findings, see:

"Twitter study highlights need for monitoring health info dissemination" (via Healthcare IT News) for Much More Info

Source: iHealth Beat


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