When using search.twitter.com, or the search box on Twitter.com, the results now show up to three “most popular tweets” at the top, above the most recent results.
If you look at this search for Barack Obama or this search for libraries and notice the light blue box located at the bottom of the entry for results 1-3. Those are, at the moment, the most popular tweets on the topic.
What makes a Tweet popular? Matt tracked down this passage that was post on a Twitter developer discussion group.
With this new project, we want to make real-time search even more valuable by surfacing the best tweets about a particular topic, by considering recency, but also the interactions on a tweet. This means analyzing the author’s profile, as well as the number times the tweet has been retweeted, favorited, replied, and more. It’s an evolving algorithm that we’ll be iterating on & tuning until practically the end of time.
The ability to see when the post became available on Twitter remains available. You'll spot this feature at the bottom of each tweet. For example it might say, "less than a minute ago" or 20 minutes ago.
The complete post by Matt McGee on Search Engine Land has more info, a screen cap and a few opinions from Matt about this new feature. You can access it here.
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