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Tuesday, 30th March 2010

New Issue Released: Opera's State of the Mobile Web

The 2/2010 issue of Opera's State of the Mobile Web has been released.

News Release/Summary ||| Full Text (PDF)

Here are a few highlights:

Global Trends

In February 2010, Opera Mini had over 50.5 million users, a 1.7% increase from January 2010 and more than 145% compared to February 2009.

Those 50.5 million people viewed more than 22 billion pages in February 2010. Since January, page views went down 5.6%, partly because February only has 28 days compared to January’s 31. Since February 2009, page views have increased 200%.

In February 2010, Opera Mini users generated over 330 million MB of data for operators worldwide. Since January, the data consumed went down by 1.9%, also due to the fewer number of days in February. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 3 petabytes of data in February. Since February 2009, data traffic is up over 164%.

Nigeria continues its ascent up the top 10 countries for Opera Mini usage – overtaking the United States in February. Also in February, China passed Ukraine to take the number 4 spot.

North American Trends

From February 2009 to February 2010, page views in the top 11 countries of North America and the Caribbean increased by 153%, unique users increased by 109% and data transferred increased by 84%.

Growth rates in North America and the Caribbean: Guadeloupe and Panama lead the top 11 countries of the region in terms of page-view growth (2,555.3% and 897.5%, respectively). Guadeloupe and Dominican Republic lead the top 11 countries of the region in growth of unique users (5,725.3% and 384.2%, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 359 pages on average each month.

In North America and the Caribbean, among mobile Web users, Google is at the top of the rankings in 10 out of the top 11 countries. In Puerto Rico, Google is number 2 (behind Facebook).

In North America and the Caribbean, Facebook is also very popular, taking the #1 spot in Puerto Rico, the #2 spot in six of the top 11 countries and the #3 spot in two of the top 11 countries.

Source: Opera Software


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