To start we wanted to focus on doing more to help users with the tasks they turn to search to help them with. Our research showed that 42% of sessions require refinements, searching sessions are getting longer, and we see that many of those refinements happen when trying to complete common tasks. At launch, we introduced Quick Tabs in the Explore Pane (left rail) to give customers 1-click tools to help refine queries and help them go from question to decision.
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In these latest designs, you’ll see a lighter, cleaner presentation of results that highlight key actions that will efficiently guide you toward your goal.
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So over the next few months, we are going to test some new design concepts moving Quick Tabs functionality to the top of the page for 1-click access to our most robust, visual, and organized pages.
Real-Time Data
When you search for a publication such as the New York Times, Bing not only gives you quick access to specific sections of the destination website, but also provides the most popular shared links from that publication.
Maps and Visualization
We’ve been doing a bunch of work here to bring interesting experiences to customers on top of the mapping canvas with a relatively new feature called Map Apps. Map Apps enables Bing to bring relevant data from partners to this spatial search platform. Today we previewed a cool new map application, which brings real time data from foursquare into our Silverlight maps experience to give customers a real time sense of what’s going on as they plan activities in their own neighborhoods or while on the road.
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Let’s say you’re travelling to New York City for the week, but you don’t know what’s hot in Greenwich Village. Selecting the foursquare Map App in Bing Maps, and zooming into to Greenwich Village will get you tips that show you what locals are saying about the hot spots in that area. It's like an interactive day planner, designed to help find the best things to do in that area. And if you have questions, you can always contact users through foursquare to get the inside scoop.
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