A new survey of Canadian adults in 53 media markets indicates continuing popularity for print newspapers north of the border, with a surprisingly low number of survey respondents only reading content online.
The survey covered populations in markets served by a total of 81 Canadian daily newspapers (as well as 60 community newspapers in 33 of these markets), representing 72% of the total Canadian population.
Overall, the new readership survey from NADbank found that 14.7 million Canadian adults, or 78% of the total population, read a print or online edition of their daily newspaper at least once a week. However, the print edition is still far more popular among adult readers in general, with 73% reading the print edition once a week versus just 22% for the online edition. Even more remarkable, a mere 4% of Canadian adults only read newspapers online.
More specifically, 47% of Canadian adults read a printed daily newspaper on an average weekday, 44% read the Saturday edition, and 23% read the Sunday edition.
We wonder if this survey is accurate, do other electronic publications do O.K. vs (if they have one) a printed version?
Do :"electronic only" pubs receive the same numbers they might get in another country?
Do digital natives still read (or use for class) the print version of a newspaper?
How are eBooks doing (as a whole in Canada)?
Are large Canadian libraries (we're thinking academics and publics) canceling print versions of periodicals and other newspapers?
DYK: PressDisplay/Newspapers Direct, a company that print (and allows users to print or read online) exact duplicates of 1500 newspapers, same day, is based in Vancouver, B.C.
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