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Friday, 19th March 2010

Australia: Boomers Leading the e-book Revolution

Note: This report includes a 7.5 minute video.

From the Article:

Sydney theatre nurse Candace Gray, 48, was among the first to get an Amazon e-book reader, the Kindle, when it was released in Australia last year.

It was a gift from her husband in the hope it might drag her into the digital age.

"I have a phone with a camera - I never even use it," she said.

"I don't know how to Skype, I don't know how to blog ... but once I found out what I could do with this Kindle, I just couldn't put it down."

Ms Gray says the e-reader has changed the way she reads. She now dips into a book, in shorter bites, throughout the day.

[Snip]

According to Michael Tamblyn, VP of content and sales with the Canadian digital publisher Kobo, Mrs Gray is the typical of the new e-reader's demographic - the very group that was expected to fiercely resist giving up their hard copies.

"Who would have ever thought aging, squinting boomers would drive a new market for e-books?" he said.

Mr Tamblyn says this is just one of several surprising early trends in the e-book revolution.

[Snip]

But for all the talk about the brave new world of the e-book, the CEO of Melbourne University Publishing, Louise Adler, says online book sellers still have a long way to go to meet the needs and wants of readers.

Ms Adler says books available in digital format are still largely limited to best sellers and pot boilers, with the market squarely aimed at an American audience.

Source: ABC News (Australia)


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