Hoover's (www.hoovers.com), the well-known online resource for reliable company and industry information, has launched a new platform that is designed to appeal to both its subscribers and its advertising partners. Users now experience an improved site design and benefit from enhanced functionality, but they also have access to nearly twice as many companies and people worldwide-now more than 65 million enterprises and 85 million professional contacts globally. The new platform architecture also allows Hoover's to introduce a new advertising platform that offers a wider range of ad sizes with an increased level of targeting and placement.
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Additional actionable information includes in-depth First Research Industry Profiles and a "Build A List" tool, with more data points and fields for better targeting and qualifying. The List tool uses Hoover's ConnectMail, powered by Jigsaw, to download from among millions of Jigsaw email addresses for targeted campaigns. Much of Hoover's database growth comes through its partnership with business directory service Jigsaw Data Corp. that was announced in November and has been in beta testing since then. Jigsaw is a user-generated database built and maintained by its B2B members, which, of course, means that its accuracy is only as good as the users who choose to participate and keep it up-to-date. (Members add business contacts to get the business contacts they want.)
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