Baker & Taylor, Inc., has entered into an agreement with Elsevier - a leading publisher of scientific, medical and technical books - to provide rich, highly-formatted content on Blio. Blio is the revolutionary e-reader software application created by knfbReading Technology and powered by Baker & Taylor.
"Baker & Taylor is thrilled to add Elsevier's titles, which are essential in the scientific and medical communities, to Blio," said Tom Morgan, Chairman and CEO of Baker & Taylor. Blio is the perfect e-reader software to showcase Elsevier's books, which provide highly specialized and informative text and graphics. Readers will enjoy a truly interactive reading - and learning - experience."
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By the end of the year, Elsevier plans to launch between 8,000 and 9,000 titles, including titles within its life science, physical sciences and professional lists. Elsevier's Focal Press has plans to introduce enhanced titles with embedded media on Blio for its post production list, including titles with 3-D effects.
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