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Sunday, 7th March 2010

Report Summary: Magazines and their Websites

Summary by Emily Braham (via Online Journalism Review)

The first study of magazines and their various approaches to websites, undertaken by Columbia Journalism Review, found publishers are still trying to work out how best to utilise the online medium.

There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they should most effectively be approached.

[Snip]

The researchers found the approach to fact-checking and sub-editing for online content website standards were in general much less rigorous than for printed editions; 51 per cent of original content that appears on web sites is either not copy-edited at all, or is copy-edited less rigorously than in print.

Just under half (43 per cent) of respondents reported either a lower standard for fact-checking online (35 per cent), or no fact-checking at all (8 per cent).

Strangely, they found that websites are more likely to have lower standards in these areas as web traffic rises and when content decisions are made by independent web editors.

Many website editors correct errors without acknowledging the mistake; they are often more likely to be corrected than print, but less likely to publicise the correction – particularly when an independent web editor is involved.

The most common reason for material to appear online is because it ran in the print edition, often because it is breaking news, multi-media content or to maintain freshness and, sometimes, because the quality is not high enough to run in the print edition.

[Snip]

The researchers found most magazines are not keeping pace with mobile display and interactivity technology.

Less than one in five are designed for smartphones and very few are formatted for e-book readers (4 per cent).

Again, web sites are more likely to have multiple display options when independent web editors are in charge of budget or content decisions.

Access the Complete Summary

See Also: Access the Complete Report (57 pages)
by Victor Navasky and Evan Lerer

See Also: Breaking Out the Wite-Out: Distressing data from a new CJR report (via Columbia Journalism Review)


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