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Friday, 5th March 2010

Mobile Users Want Personalized (aka Smart) Services

From the Article:

It’s no secret that mobile phone users have graduated from simple voice and text usage of their devices. eMarketer estimates more than 650 million people worldwide, or 13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010.

According to a Tellabs survey conducted by The Nielsen Company, two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting.

The remainder of the article includes more data and two charts.

Where--if anywhere--do libraries/info centers fit in delivering "smart services" to mobile users?

Source: eMarketer


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