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Monday, 1st March 2010

Just Released Report: Understanding the Participatory News Consumer, American's Use Several Platforms to Access News

Note: Links to the Complete Report and Survey Questions Can Be Accessed at the Bottom of this Post.

From the Pew Internet & American Life Project and Project for Excellence in Journalism

Authors: Kristen Purcell, Lee Rainie, Amy Mitchell, Tom Rosenstiel, Kenny Olmstead

From the Summary Page:

The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.

[Snip]

Getting news online fits into a broad pattern of news consumption by Americans; six in ten (59%) get news from a combination of online and offline sources on a typical day.

The internet and mobile technologies are at the center of the story of how people’s relationship to news is changing. In today’s new multi-platform media environment, news is becoming portable, personalized, and participatory:

+ Portable: 33% of cell phone owners now access news on their cell phones.

+ Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.

+ Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter

[Snip]

Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means.

Despite all of this online activity, the typical online news consumer routinely uses just a handful of news sites and does not have a particular favorite. And overall, Americans have mixed feelings about this “new” news environment. Over half (55%) say it is easier to keep up with news and information today than it was five years ago, but 70% feel the amount of news and information available from different sources is overwhelming.

The Report

Access the Complete Report (HTML) ||| PDF (51 pages)

The HTML version of the report is searchable. Of course, you can also search the PDF version.

Also, you can access all of the tables, charts, etc found in the PDF version by clicking the Infographics link at the top of the HTML version) (Top Right on Page)


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