Microsoft’s Bing engine will deliver Yahoo search results once the two companies complete their planned integration. Microsoft’s self-serve ads will appear on Yahoo search results. Yahoo’s sales team will sell and book premium sponsorships for both Yahoo and Bing.
Bloomberg reported earlier in the deal process that Microsoft and Yahoo would control more than a quarter of the market for ad banners — commonly called display ads — and animated ads. Google, the top search ad seller, would have a hard time competing against the pair, because Google has focused on text ads at the expense of taking a share of the display market
Yahoo! will focus on providing a compelling and innovative search experience that allows people to find and explore the things, people and sites that matter most to them. While Microsoft will provide the underlying platform, both companies will continue to create different, compelling and evolving experiences, competing for audience, engagement and clicks.
What will change is that the basic search listings and ads will be provided by Microsoft instead of our own back-end platform.
Will Still be Part of Yahoo and Yahoo.com
1) Providing you with rich results that display the most relevant information from Yahoo!’s rich content properties, as well as other great product, local, entertainment, reference, social and tech sites.
2) Showing specific results from vertical search products, like Yahoo! News.
3) Providing handy tools on the left-side of the page, such as our Search Pad and Search Scan apps, site filters that help you refine and explore the search results more easily, and related search term suggestions to help you refine your search further if the results aren’t quite what you were looking for.
The Future
We have lots of ideas for things we can do to help you with three main aspects of searching:
+ Ways to find things faster when you’re just starting your search – by continuing to enhance our great Search Assist technology and also weaving search more deeply and conveniently into other Yahoo! products.
+ New ways to help you explore the things that matter most – whether that’s with more rich results and options for organizing the search results page, or by showing you interesting Search topics that you might want to browse through in other relevant places that you spend your time on Yahoo!
+ More apps and other tools to help you get things done as quickly as possible. We know that people don’t want to search per se – you want to complete tasks in your day, and we’ll be inventing new ways to help you do that.
Sources: Venture Beat, Yahoo Anecdotal, Official News Release, Yahoo Search Blog
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