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Wednesday, 17th February 2010

Typosquatting, Search Engines, and Just a Few Dollars (-:

This New Scientist article is based on the work of Professor Benjamin Edelman, a respected faculty member at Harvard University. For this study, he was assisted by Tyler Moore.

From the Article:

Google may be earning an alleged $500 million a year via companies and individuals who register deceptive website addresses.

The claim centres on a controversial scheme known as "typosquatting", the practice of registering a misspelled variant of a popular web domain. For example, a typosquatter might register "newscientsist.com" in the hope of getting visits from people who meant to type "newscientist.com".

If that mistake is made frequently enough, the owner of newscientsist.com can profit by placing ads on their page. They could, in particular, use Google's advertising network which automatically assigns ads to a page based on its content, or using keywords provided by the page's owner.

[Snip]

Moore and Edelman say their analysis found that some website owners operate thousands of different typo domains. They claim that this means Google and other ad networks would also be able to identify operators of such sites.

Access the Complete Article

***More in this Post by Professor Edelman and Tyler Moore re: Typosquatting (via BenEdelman.org)***


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