Google may be earning an alleged $500 million a year via companies and individuals who register deceptive website addresses.
The claim centres on a controversial scheme known as "typosquatting", the practice of registering a misspelled variant of a popular web domain. For example, a typosquatter might register "newscientsist.com" in the hope of getting visits from people who meant to type "newscientist.com".
If that mistake is made frequently enough, the owner of newscientsist.com can profit by placing ads on their page. They could, in particular, use Google's advertising network which automatically assigns ads to a page based on its content, or using keywords provided by the page's owner.
[Snip]
Moore and Edelman say their analysis found that some website owners operate thousands of different typo domains. They claim that this means Google and other ad networks would also be able to identify operators of such sites.
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.
FreePint Shop:
VIP LiveWire:
