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Thursday, 11th February 2010

A Collection of New Statistics about Social Networking, Mobile, and Internet Traffic

Social networking now accounts for 11 percent of all time spent online in the US.

December 2009 data from comScore puts Facebook’s unique US visitor count at nearly 112 million.

Facebook (February, 2010), 100 Million Mobile Users (Up from 65 Million Less than Six Months Ago)

A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.

Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day. This is significantly more than Twitter was processing just a few months ago.

Facebook users were more engaged than MySpace users, visiting Facebook an average of 27 times in December versus 14 for MySpace.

One in four (25%) US Internet page views occurred at one of the top social networking sites in December 2009, up 83% from 13.8% in December 2008.

Nearly one in 10 visits went to one of these sites in December 2009, versus 5.8% in December 2008.

MySpace and Facebook virtually flipped positions over the course of a year — in December 2009, visits to Facebook accounted for 68% of visits to a custom category of 10 social networks, compared to MySpace’s 28%. In December 2008, Facebook had 29% of visits and MySpace had 64%.

Facebook drove category growth, with its overall market share growing 286% from December 2008 to December 2009.

***Many More Social Network Stats in the Report, "Social Networking by the Numbers," by LeeAnn Prescott (Free)***

Tagged, MyYearbook, and Orkut users were the most active, visiting those sites about every other day or more.

MyYearbook and Tagged users spent 2 minutes longer on average on those sites than the average Facebook user.

Twitter's audience growth occurred during the first few months of 2009 - at one point jumping from 4 million visitors to 17 million visitors between February and April.

MySpace saw its user composition shift toward younger audience segments in 2009, with people age 24 and younger now comprising 44.4 percent of the site's audience, up more than 7 percentage points from the previous year.

American teens send more than 3,000 text messages a month – or more than 10 times every hour that they are not sleeping or in school, according to a new study. Meanwhile, children 12 years old and younger send about 1,146 text messages a month – or about four text messages per waking hour that they are not in school.

In the past year, smartphone ownership increased from 11 percent to 17 percent of mobile users, while 3G phone ownership increased from 32 percent to 43 percent and unlimited data plan subscriptions rose from 16 percent to 21 percent.

While RIM, the operating system for BlackBerry devices, remained the leading mobile smartphone operating system in the U.S at 41.6 percent, it saw its market share drop slightly along with Microsoft and Palm.

Apple, which owns a quarter of the mobile market and is ranked second, saw a gain in popularity for its media friendly iPhone platform.

Separate research released by Cisco estimates that global mobile data traffic has increased by 160 percent over the past year to 90 petabytes per month, or the equivalent of 23 million DVDs. The company projects that this figure will increase 39-fold by 2014, to about 3.6 exabytes per month. One exabyte is equal to about 1 billion gigabytes.

The iPhone hit 25% of market share in the smartphone industry in the US, according to the latest report from comScore.

Some of the statistics come from the following report:
From The 2009 U.S. Digital Year in Review (comScore)
The complete report is free but you must register.

Sources We Used
TechNews Daily
Fierce Mobile Content
LiveScience
PC World
iPhone Alley
Digital Beat
Social Networking by the Numbers/Research-Write
Royal Pingdom (Twitter)


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