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Friday, 5th February 2010

Panacea or Poison Pill: Who Gets To Decide About The $10 E-Book?

From the Wired article:

The question of whether e-book prices should be significantly lower than their print analogs has become a fundamental divide in a simmering dispute between book publishers and the 800-pound-gorilla that is Amazon.com. In part the issue is about consumer choices but like the other digitization wars which preceded it — and continue — in music, television, film and even news, it’s also about ensuring that a creative industry survives.

[Snip]

E-books are really still in their infancy, and this year the devices will be subjects in an important real-life experiment to decide whether e-readers will provide more than significant incremental revenue for book publishers. And it was the announcement of iPad, which nobody will have for months, that emboldened publishers to push back against mighty Amazon, demanding that it match Apple’s iBook future pricing. Before that, the world’s largest online retailer had great sway to negotiate contracts, allowing it to set the one-size-fits-all-books price point of $10.

Source: Wired


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