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Friday, 5th February 2010

Bing and Facebook Get Closer: Search Features, Global Access, and New Ad Arrangements

Some news via the Bing Search Blog regarding their service and Facebook.

Here's the news in a nutshell via this post:

1) Bing will provide Facebook, "full access to great Bing features...[with] richer answers combined with tools that help customers make faster, smarter decisions." This is in addition to Bing continuing to, "exclusively power the web search results on Facebook." In other words, look for a more robust web search product from Facebook.

2) Bing-Facebook integration is going global. Previously, it was U.S. only. The post points out that the Bing-Facebook will be accessible to more than 400 million people around the globe. That's a recently updated number in a post by Facebook Founder and CEO, Mark Zuckerberg. It's amazing not only their user numbers but how rapidly they grow.

3) Advertising news. Facebook will now be responsible for selling its own ads on the Facebook site. Microsoft/Bing will continue to provide search ads to Facebook.

Look for all of these to become available in the next few weeks and months. Overall, a very nice win for Bing.

Source: Bing Search Blog


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