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Thursday, 4th February 2010

New from the White House: Mobile Advice for Parents-to-Be By Sending a Text (in English or Spanish)

A couple of weeks ago we learned that The White House an iPhone app. We also found out that http://mobile.WhiteHouse.gov will be available soon.

Today, another new mobile service, this one utilizes text messaging (SMS). It's called Text4baby.

When users Text BABY (English) or BEBE (Spanish) to 511411, "parents-to-be will get expert pregnancy and child-care advice from health authorities."

More from techPresident.

The White House Office of Science and Technology Policy has also released an announcement (PDF):

The new program, called Text4baby, is a free mobile information service that provides timely health information to women from early pregnancy through their babies’ first year. The service sends important health tips that are timed to the mother’s stage of pregnancy or the baby’s age.

[Snip]

“Text4baby is the first free mobile health service to be taken to scale in the United States,” said Aneesh Chopra, Chief Technology Officer for the U.S. Government. “We know that mobile phones hold tremendous potential to inform and empower individuals,” said Chopra. “Text4baby represents an
extraordinary opportunity to expand the way we use our phones, to demonstrate the potential of mobile health technology, and make a real difference for moms and babies across the country.”

Sources: White House Office of Science and Technology Policy; techPresident;


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