|
Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »
|
My Account »
If you find ResourceShelf useful, please supply a testimonial »
|
Home > ResourceBlog > Article
« All ResourceBlog Articles
| |
Paid vs. Free Content, Publishing Pains, Apple Tablets and All That ...
February 4, 2010 07:01
Paid vs. Free Content, Publishing Pains, Apple Tablets and All That ...
Two recent events have rocked the publishing world. First, The New York Times, which many regard as the newspaper of record in the U.S., said it would abandon the practice of providing free online content and start charging regular readers beginning in 2011. And second, Apple's much-hyped tablet -- the iPad -- made its appearance. What implications will the Times' decision have for newspaper publishers and other providers of free online content? How will the iPad re-define what a book means, as well as how it is produced, marketed and delivered? Peter S. Fader, a marketing professor at Wharton and co-director of the Wharton Interactive Media Initiative, and Stephen J. Kobrin, a management professor at Wharton and editor of Wharton School Publishing, weigh in on how these developments could reshape publishing.
Audio available.
Source: Knowledge@Wharton
Category:
|
|
|
ResourceShelf sponsored by:
|
|
|
|
|
|
|
|
|
| Subscribe |
|
Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.
Find out more »
|
|
| FreePint Family |
|
ResourceShelf is part of the FreePint Family of sites and resources to support information and knowledge work.
Learn more about the
FreePint Family »
|
|
|
|
