There’s a fascinating world of all but hidden information out there waiting to be tapped. A growing number of news organizations are beginning to mine and manipulate that information, which in many instances rests in government records files that while public are, for practical purposes, obscure. The conversion by government units to electronic record keeping has not, in many instances, made it easier for the average reporter, let alone the average citizen, to get access to that information. And even when agencies post records online, the data is frequently difficult to find.
Media Web sites that have found ways to cull or link to this data are helping regular readers get information they want and need, and bringing new readers to their Web sites It’s a fresh way to deliver “news” that holds enormous potential to increase site visits and time spent, and to build a new allegiance as a source of essential information about neighborhood and community.
Some months ago, ASNE’s Freedom of Information Committee began a survey of newspaper Web sites, exploring their use of public records data. The initial goal was to establish a baseline of available records and make that report available so news organizations could use the information to push for greater online transparency in their communities and states.
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The survey found enormous variations among media Web sites. On some sites, we were unable to locate a single database feature utilizing a public record or any other database presence. But many are doing highly innovative and exciting work, putting up database pages that offer scores of information searches that could be enormously helpful, intellectually satisfying, and sometimes just plain fun.
The databases permit both critical and trivial pursuit of information, and a lot of simply useful searching in between.