Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to newspaper websites, according to a survey released on Tuesday.
The findings by Outsell Inc. appear likely to provide further ammunition to publishers such as News Corp.'s Rupert Murdoch who have criticized Google and other aggregators for linking to stories without sharing ad revenue.
Source: AFP
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Danny then goes through the report and shares not only his views but a large amount of very interesting statistics. For example, TV is the number one "first thing in the morning news resource, followed by print newspapers, and search engines. We learn that search engines win for "breaking news" but lose for local news. Finally, in the section, "Do They Really Just Read Headlines?" he breaks down the numbers and explains both the 44% number that was used came from a news release and respondents could only select one of four possible responses.
Again, it's excellent work and writing from Danny (what else is new) and is completely worthy of your time.
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