The number of Twitter users has climbed to a lofty 75 million, but the growth rate of new users is slowing and a lot of current Twitterers are inactive, according to a study released today.
The rate of new user growth peaked last July at about 7.8 million a month. That number has dropped to about 6.2 million new users a month now, according to a study from RJMetrics Inc., which develops online metric analysis software. The past six months, the study also noted, have seen a steady falloff in the number of new accounts.
"When you look at new account registrations, no one can deny that Twitter is still growing like a rocket ship. That's good," wrote Robert J. Moore, CEO and founder of RJMetrics. "However, upon closer inspection, the rate of new user sign-ups has dropped meaningfully from its peak and many new users never do anything with their accounts. That's bad. Furthermore, the percentage of accounts sending out tweets has steadily declined over the past six months. That's worse.
Second, Twitter has announced that they now show "Local Trends" for several areas. Instead of reading what's "trending" globally, you can now get a local or national perspective.
From a Blog Post:
As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them. Last week we began to slowly roll out a new feature called Local Trends to expose what people are talking about on the state and city level,...
Look for the link to select the local area (or country) in the right column. According to Twitter, more cities and areas to come and you can always change your location.
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