Because of the ubiquity of social media use, academic libraries can leverage these communication tools to interact with faculty, staff, and students in new ways. It is often difficult in academic libraries to spread the word about different events or services that the library is offering. Social media provides another vein in which to market new library products or initiatives.
In addition to marketing, the simple act of having conversations and creating relationships with patrons is immensely useful. Through conversations on social media, libraries can gain insights into what their users want and need and ultimately understand their users better.
Many libraries are already experimenting with different social media services like Twitter or Facebook to interact and connect with their patrons, yet there are still a number of questions that come up as this is still fairly new territory. “How do I get started?” “What sorts of things should I post?” “How can I grow our social media presence and gain more fans or followers?”
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