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Tuesday, 19th January 2010

Changes to MS/Bing Data Retention Policy: Amount of Time IP Addresses are Stored from Searchers Moves from 18 Months to 6 Months

From a Dow Jones Article:

Microsoft Corp. Tuesday acted on its promise to tighten consumer privacy rules, saying it will limit the length of time it holds customers' Internet search data to six months regardless of what competitors do.

The company will "delete the entire Internet Protocol address associated with search queries at six months rather than at 18 months," it said in a blog.

The move to grant online users more privacy comes after intense negotiations with European data privacy regulators who have been pushing for all search engines to limit the time they hold personally identifiable search data to six months since early 2008.

[Snip]

Google currently stores Internet protocol addresses which can be used to identify the computer used for searches for 9 months, and deletes all cookies after 18 months.

Source: Dow Jones

See Also: Much More in this Blog Post from Microsoft

See Also: Microsoft Complies With EU Demand, First To Cut Data Retention To Six Months (via Search Engine Land)


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