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Thursday, 14th January 2010

Spam Filters Force Canada's 2nd Oldest Magazine to Change its Name

From the Article:

Canada's second oldest magazine -- the venerable, Winnipeg-based history publication The Beaver -- has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters and preventing the publisher from reaching a new, life-sustaining generation of readers online.

The surprising rationale behind the rebranding plan wasn't revealed in a statement issued yesterday announcing that the magazine -- being relaunched under the name Canada's History -- would hit newsstands in April.

But Deborah Morrison, president of Canada's National History Society and the longtime publisher of The Beaver, told Canwest News Service that the unfortunate double entendre has posed serious difficulties for several years as the magazine attempted to attract new, younger, Web-based customers to bolster its loyal but aging base of about 50,000 print subscribers.

Source: The National Post


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