Thursday, 14th January 2010

Spam Filters Force Canada's 2nd Oldest Magazine to Change its Name

From the Article:

Canada's second oldest magazine -- the venerable, Winnipeg-based history publication The Beaver -- has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters and preventing the publisher from reaching a new, life-sustaining generation of readers online.

The surprising rationale behind the rebranding plan wasn't revealed in a statement issued yesterday announcing that the magazine -- being relaunched under the name Canada's History -- would hit newsstands in April.

But Deborah Morrison, president of Canada's National History Society and the longtime publisher of The Beaver, told Canwest News Service that the unfortunate double entendre has posed serious difficulties for several years as the magazine attempted to attract new, younger, Web-based customers to bolster its loyal but aging base of about 50,000 print subscribers.

Source: The National Post

Category:

• Search News (ResourceShelf)

Views: 859

FreePint

FreePint supports the value of information in the enterprise. Read more »

Latest FreePint Articles:

• Big Data and the Enterprise Information Professional
  Friday, 17th May 2013

  Victor Camlek reviews what big data means for the information professional in a corporate information centre, library or strategic planning department. Opportunities abound for info pros to take the lead as content advocates on big data issues and to deliver an active agenda aimed at documenting, tracking and attending physical and virtual events focused on big data - to deliver a strong return on investment.

• Encouraging Collaboration Within Law Firms
  Friday, 17th May 2013

  Failure, that's a horrible word to use at the start of an article. But that's essentially what this article is going to be about and, more specifically, why (some say) internal collaboration tools within law firms are doomed to fail. However, failure can also be useful in understanding how tools such as intranets, or collaboration tools like Confluence, are used and what could drive future projects to success.

• Privacy - Don't Hold Your Breath
  Friday, 17th May 2013

  The discovery that Bloomberg News journalists have been making use of customer data raises broader privacy issues. Associated Press has complained about secret use of its telephone records by the United States Justice Department and the British polling organisation Ipsos MORI has been exposed trying to sell anonymised data from the mobile phone service EE to the London police. How effective is anonymisation, should internet service providers shield user data from the authorities and are some websites’ privacy notices designed merely to protect the providers?

• ... more ...

All Family Articles »
Family Articles by Category »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Start the conversation about a subscription by
completing our online form: "How can FreePint help?"

FreePint Testimonials

"This report will be of great value to me as I meet with the managing partner in the near future to discuss the budget. It is one of the ..."

Read more testimonials and supply yours »