We're sure interested to see what kind of use this app gets (and where it's used) in the next six to twelve months. A nice "wow, that's cool" event for OCLC.
From the Announcement:
iPhone users can now download the RedLaser application to scan a barcode on a book and find that book in a nearby library using data from WorldCat, the world’s largest online database of records representing items held in libraries.
RedLaser, developed by Occipital, of Boulder, Colorado, is a barcode scanning application and technology for the iPhone, available through the Apple App Store. The RedLaser app, which is currently among the top 25 paid apps in the App Store, turns the iPhone camera into a barcode scanner. For book barcodes, the app uses WorldCat APIs to deliver localized U.S. library results based on the user’s geolocation, providing library holdings, library location, contact and map information.
Here's a 40 second video demo of the RedLaser app.
OCLC also offers several other mobile applications and access points to library information from WorldCat. The WorldCat Mobile pilot service is available for download on a variety of Web-enabled phones in the U.K., U.S., Netherlands, Germany, France and Canada at www.worldcat.org/mobile..