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Tuesday, 12th January 2010

Bing Enhances Their Health Search Product

Today, Bing announced several new features added to their health search resource. This blog post has the details, screen caps, etc.

Here's one example for Hepatitis C.

First, the summary (data from different sources; links to info about related conditions and medications; links to medical centers "that are active in the field." Clicking one of the blue links takes you to more specialty health info while selecting an orange link formulates a query for the Bing database. While having a query formulated for you or the user your working with can be useful, when we ran a few searches the results came back with material that was nowhere close to being as credible and/or current as other health info available via Bing.

Second, new instant answers for hospital information. Example. The data comes from the Medicare Hospital Info Database.

Third, medicines also have instant answers.
Note the brief summary directly below the drug's name along with links to info about side effect, drug interactions, etc.

Finally, the blog post points out that Bing Health is now covering more areas with data from more providers. An example given in the blog post is "milk allergy in infants. However, to access the data you have to run the search, "baby milk allergies." Looks like a bit of extra work is needed.

Source: Bing Search Blog


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