Elsevier today announced that all research articles in its flagship collection of Cell Press journals will be published online in the new ‘Article of the Future’ format on www.cell.com. Previously released as a demonstration prototype for two sample articles, the “Article of the Future” is an ongoing collaboration with the scientific community to redefine how scientific articles are presented online. Successful ideas from this project are planned to be rolled-out across Elsevier’s portfolio of 2,000 journals available on ScienceDirect, the world’s largest scientific, technical and medical database.
“By taking advantage of the functionalities afforded by online publishing, our new article format provides authors and readers with more effective and efficient ways to present and access scientific information” said Emilie Marcus, Editor in Chief, Cell Press. “We’ll continue to solicit and incorporate user feedback in developing improvements to the format with the continuing goal of helping to advance scientific research.
In celebration of the launch and to encourage user feedback, Article of the Future articles are accessible for free for Cell Press’ flagship title, Cell, on External link www.cell.com, for the first four issues of 2010.
The ‘Article of the Future’ reflects a new approach to structuring the traditional sections of a research article, moving away from the linear format required by print presentation to an integrated, linked navigation scheme that allows each reader to create a personalized path through the article’s content. For example, one of the key features of ‘Article of the Future’ functionality is a tabbed navigation structure through the Introduction, Results, Figures and Discussion sections, providing experts with in-depth coverage of a particular experiment, while allowing more general readers to absorb the main message without being overwhelmed by additional details.
Readers will also experience a graphical abstract and a highlights section on the landing page of each article, complimenting the abstract text by creating a quickly reviewable visual summary and bullet points. In addition, articles will offer the article’s text, a figure and a figure caption at the same time on one screen, with a zooming capability to discover the finer details of a figure. Selected articles take advantage of integrated multimedia by featuring PaperFlicks, a video tour of an article’s content.
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