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Monday, 4th January 2010

Lists & Rankings: The Vitrue 100: Top Social Brands of 2009

From the Web Page:

...our second annual ranking of the most social brands, The Vitrue 100. 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.

Adoption of social media by marketers has also followed suit, as eMarketer cites the percentage of the Fortune 500 not using social media has dropped dramatically - from 43% now to only 9%.

Forrester is also stating that social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009).

So what does all this mean as we head into 2010? Marketers are adding social as a foundation into the marketing mix and need the infrastructure to manage their increasingly robust presences. TV spots are now tagged out with Facebook URLs instead of corporate web sites and point-of-sale call to actions now direct you to fan them on Facebook or follow them on Twitter.

Top 10 (See Web Page for Complete List)

1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
6. iTunes
7 Wii
8. Apple
9. Xbox
10. Nike

Source: Virtue

See Also: More Background in this Article from MediaPost


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