Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »

Enter your
email address:

My Account »


Bookmark and Share

Testimonial?
If you find ResourceShelf useful, please supply a testimonial »








Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   Feed

Thursday, 31st December 2009

YouTube: Getting Users to Spend More Time on the Site

YouTube's Suggestion Challenge: Getting users to spend more time on the site looking at more videos. Right now the average user spends 15 minutes per day on YouTube.

As you'll read further down the page, the challenge to get users to look at titles and click on suggested videos is not only an issue for YouTube.

From the Article:

Mr. Walk [director of product management at YouTube] leads a team of about a dozen engineers, designers and project managers who are fine-tuning YouTube to give its users what they want, even even when the users aren’t quite sure what that is. The goal is to get them to spend a few more minutes on the site every day.

This is easier said than done. YouTube will not disclose the size of its video library, but the company has said that about 20 hours of video are uploaded to the site every minute. That is the equivalent of more than 100,000 full-length movies uploaded every week. With hundreds of millions of clips to choose from, the challenge that Mr. Walk’s team faces is to figure out how to select the 5 or 10 or 20 that a user might enjoy most.

[Snip]

But perhaps more important, YouTube must finesse what technicians call discovery. That’s the art of suggesting videos that users may want to watch based on what they have watched before, or on what others with similar tastes have enjoyed. The effort requires mastering data-mining techniques similar to those used by the likes of Netflix and Amazon to make movie or book recommendations.

“I don’t think the YouTube problem is different from the Netflix problem or the Amazon problem,” said Christopher T. Volinsky, executive director of statistics research at AT&T Labs Research. Mr. Volinsky recently helped lead a team that won a $1 million prize established by Netflix to improve that site’s recommendation engine by 10 percent.

Source: New York Times


Category:

Views: 1269




blog comments powered by Disqus

« All ResourceBlog Articles

 

Read about the FreePint FamilyFreePint Family

A family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success. Read more »


FeedLatest Family Articles:


Click to view the article Quilting big data threads
Thursday, 24th May 2012

Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.


Click to view the article The fallacy of information overload
Wednesday, 23rd May 2012

A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?


Click to view the article Information overload: fact, fantasy or filter failure?
Wednesday, 23rd May 2012

Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.


Click to view the article Newsdesk: tracking millions of pieces of information a day
Tuesday, 22nd May 2012

What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?


Click to view the article Alacra Compliance adds managerial oversight
Tuesday, 22nd May 2012

Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).


All Family Articles »
Family Articles by Category »


Tell us what you're working on,
and we'll talk to you about how FreePint can help »


FreePint Family Testimonials

"Fabulous resource to learn of unique tools and insights. Very useful." Manager, Futures and Forecasting, Virginia, USA

More testimonials »






Subscribe

Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.

Find out more »

ResourceShelf sponsored by:

Article Categories

All Article Categories »

Archive

All Archives »