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Tuesday, 22nd December 2009

The Mobile Web: Lists and More Lists

Two resources to share.

1) This Nielsen Wire post offers several year-end lists including

+ Top 10 Mobile Phones in Use (U.S.) – January -October 2009

+ Top 10 Websites Accessed Over Mobile Phones – (U.S.) –January – September 2009

+ Top 10 Brands Accessed Over Mobile Phones (U.S.) –January – September 2009

+ Top 10 Mobile Video Channels (U.S.) –January – September 2009

2) Opera (the web browser) has just published a new edition (11/2009) of their "State of the Mobile Web" Report. This issue focuses on Africa. Here are some summary stats from a news release:

In Africa, Facebook has taken a strong lead and ranks as the most popular site in six out of the top 10 countries.

The top 10 countries for Opera Mini usage (in order): Russia, Indonesia, India, China, Ukraine, South Africa, United States, United Kingdom, Vietnam and Poland.

Some numbers regarding Africa: From November 2008 to November 2009, page-views in the top 10 countries increased by 374%, unique users increased by 177%, and data transferred increased by 183%.

Growth rates in Africa: Ghana and Kenya lead the top 10 African countries in terms of page-view growth. Ghana and Ivory Coast lead the top 10 African countries in growth of unique users. Kenya leads the top 10 African countries in page-views, with each user browsing 525 pages on average each month.

Facebook has taken the lead in Africa; it is the most popular site visited by Opera Mini users in six out of 10 countries and the #2 site in the three countries where it isn’t #1. Google is also very popular, and is ahead of Facebook in a few of the top 10 African countries. Yahoo and Wikipedia are also ubiquitous in the top 10 lists of the various African countries.

Sources: Nielsen; Opera Software


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