“We attach this mysticism and exoticism to the book – we hold a paper book like it’s the only possibility,” says Christopher Harris, a librarian and the creator of the blog digitalreshift.org. “ ‘Only the book can hold this power,’ we say. Well, that’s just not right. You can put a book on an iPod or a Kindle. It’s the same story isn’t it? Is there really something mystical about printing a book on pulped paper?”
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“We’re at the hinge point. As a librarian, I have to go where the information goes,” Harris says. “Yes, there are a couple ways to disagree with e-book readers – we can complain about the hardware or the software. But as with any disruptive technology, you’re either guided forward or you’re steamrolled. The only way to do it is to jump on the tiger and take control of it.”
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“I think we’re in the very early stages of assembling a tool kit that will enable a tremendous amount of experimentation,” says Mike Shatzkin, CEO of The Idea Logical Company, a consulting firm. “It will be many years before we figure out what the new book forms will be and what impact they’ll have on the way people think and behave.”
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