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Wednesday, 16th December 2009

The Mobile Internet Report, December 2009 from Morgan Stanley

Report Consists of Three Documents:

1) “The Mobile Internet Report Setup” – a 92-slide presentation [PDF] that excerpts highlights of the key themes from the report.

2) “The Mobile Internet Report Key Themes” – a 659-slide presentation [PDF] that drills down on thoughts covered in “The Mobile Internet Report.”

3) “The Mobile Internet Report” – a 424 page report [PDF] which explores 8 major themes in depth and includes the two aforementioned slide presentations + related overview text.

Our key takeaways are:

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.

The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.

Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.

Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented.

Decade-plus Internet usage / monetization ramps for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization.

Massive mobile data growth is driving transitions for carriers and equipment providers.

Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.

Source: RWW
Hat Tip: Jill O'Neill

See Also: Mary Meeker's Report from Web 2.0 Conference: Going Mobile: Internet Trends, 2009


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