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Friday, 11th December 2009

Six Million More Seniors Using the Web than Five Years Ago; Facebook Usage Booms!

From the Blog Post:

While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points.

Not only are more people 65 and older heading online, but they are also spending more time on the Web. Time spent on the Internet by seniors increased 11 percent in the last five years, from approximately 52 hours per month in November 2004 to just over 58 hours in 2009.

[Snip]

Online visitors 65 and older partake in a variety of activities, from e-mail to bill paying. With 88.6 percent of seniors, checking personal e-mail was the No. 1 online activity performed in the last 30 days. Viewing or printing online maps and checking the weather online were the second and third most popular online activities, with 68.6 and 60.1 percent, respectively.

[Snip]

[Our Emphasis] Interestingly, Facebook, which came in at No. 3, ranked No. 45 just a year ago among sites visited by senior citizens.

Source: nielsenwire


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