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Wednesday, 9th December 2009

An Interview with Mr. IJsbrand Jan Aalbersberg, Vice President, Content Innovation, Elsevier

Here's one exchange from this Q & A interview.

Q. Can you briefly tell us about yourself and your job profile at Elsevier?

A. My current focus is enhancing the value of Elsevier’s content through innovation in order to help researchers work and communicate more efficiently. This includes examining new types of content, enhancing the current article format, contextual enhancements, and enabling new discovery tools. We are currently developing content enhancements that can either be implemented automatically, such as Reflect (http://beta.cell.com/index.php/2009/11/reflect), as well as those that need to be manually implemented such as creating graphical abstracts, as seen in the Article of the Future (http://beta.cell.com/index.php/2009/07/article-of-the-future).

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