“The meta-philosophy of free — we should get rid of this philosophy,” said Christoph Keese, Springer’s head of public affairs and an architect of its online strategy. “A highly industrialized world cannot survive on rumors. It needs quality journalism, and that costs money.”
[Snip]
Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag.
[Snip]
A single mouse click would allow the user to pay for and view the pictures. Readers could also buy flat-rate packages providing access to content from a variety of media companies, Mr. Keese said, just as they can subscribe to unlimited data access plans via mobile phone networks.
Axel Springer’s plans are contingent on cooperation with Google, a company that Mr. Murdoch has accused of “theft,” contending that it earns billions of dollars of advertising revenue on the back of newspapers’ journalistic endeavors. But Mr. Keese said Axel Springer was happy to work with Google, acknowledging that publishers could not match its expertise in monetizing digital content.
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