Enterprise Continues to Move Towards Business Versions of Popular Social Software
It's somewhat common to hear a company CEO call their product an "on steroids" version of a consumer product or service. The real questions are 1) Will the product actually get released? 2) Is a more powerful version of the consumer product and the extra power it provides actually needed or is it just bell and whistles nobody will use? In fact, ease of use is likely one of the primary reasons Facebook and Twitter have grown so rapidly.
Yesterday, Tibco CEO Vivek Ranadive said his company is developing an "on steroids" version of Twitter.
Similar to the way people use Twitter to share a sentence or two about their lives, Ranadive says Tibco will let business people turn corporate information like an expense report or a sales figure into a short update.
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Tibco is one of many buttoned-up business-to-business specialists taking a page from the Facebooks of the world. Salesforce.com, Microsoft and Cisco all announced new products in November that mimic the functionality of consumer sites. Like Tibco, Saleforce.com plans to provide Twitter-style updates about data stored in its online software. Microsoft said the next version of its Outlook email software will automatically pull information about people in a user’s address book from social-networking sites. And Cisco unveiled software that allows workers to share YouTube-style videos with one another.
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