Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages...
Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. [Our emphasis] What we're doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It's completely separate from your Google Account and Web History (which are only available to signed-in users). You'll know when we customize results because a "View customizations" link will appear on the top right of the search results page. Clicking the link will let you see how we've customized your results and also let you turn off this type of customization.
Over on Search Engine Land, Danny Sullivan offers background, screenshots, tables, and of course, analysis. He discusses:
+ How Search Personalization Works
+ Privacy Issues
+ A Handy Chart Showing What Various Features Do When You Are or Are Not Signed-In to Google
An important aspect to the change is understanding that there’s no way for you — or anyone — to see what you’ve searched on or clicked on in the past, if you’re using the signed-out version of web history.
+ What About Diversity?
Over time, will you only see sites you like?
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