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Thursday, 3rd December 2009

3 Ways Bing is Ahead of Google

Paul Boutin from Venture Beat describes how the needs of today's audience (the masses) are different than those of early adopters. Make sure to read the complete article. Here are a few highlights.

Don’t give me a link to the answer. Just give me the answer. The Internet used to be populated by precocious people who liked math, science, and technology for its own sake. If they had a question, they preferred to be shown where and how to get the answer for themselves. Today, Bing’s target audience is much broader and much less intellectual. Google’s stated mission, “to organize the world’s information,” sounds tiring or even intimidating. Bing is being marketed as a replacement for long, 30-minute-plus Google search sessions that some people love and most people don’t.

Pictures are better than words. Visual Search is one of the Bing crew’s favorite features to lead with in presentations. They don’t bother trying to convince anyone that their top ten Web results are more relevant, more all-inclusive, or fresher than Google’s. Instead, Bing uses every opportunity possible to put lots of images and video on the page.

Have you tried Visual Search from Bing? We weren't sure about it at first but for many people it might help in identifying what they are searching for. If we can say this, it's also rather fun. (-:

I’m totally fine with getting search results from a Microsoft database of multimedia celebrity flash cards instead of from the entire Internet, if it tells me what I want to know. A large number of searches are quick-reference requests for things like the weather and celebrity photos and stats. Bing meets this market-researched need by crafting what its developers call “cards” for frequently searched people, places and things. These short lists of a picture plus basic stats on the person, place or thing are displayed above the traditional Web links. According to the Bing folks, these canned answers test better than the links.

Source: VentureBeat


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