The Toronto-based Shortcovers, owned by Indigo Books & Music, Inc., which launched in February and allows users to download e-books on to a variety of smartphones and mobile devices. Mark Medley sat down with Michael Serbinis, president of Shortcovers, to talk about Kindle, and the future of books. "This experience of e-reading is definitely catching on," Serbinis says, "and it's catching on faster than we thought."
Here's one exchange:
Q. There's a mind set that if it's online, it's free. Do you worry that if you offer a book for free off the bat that consumers then won't want to make the jump to $10, and that prices will have to come down?
A. At least what we've seen so far is that people who do have that first good free experience with Pride and Prejudice or some other public domain title, those that become purchasers purchase a lot ... I think pricing is a whole topic of discussion that is not figured out. Publishers are spending a lot of time on it. We're learning a lot. ... What we've seen is that people who do have a good first-time experience have no problem buying, and buying again.
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